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Posts Categorised: SEO

top-5-components for Google Places Listing

The above info graphic explains the top 5 requirements for a good Google Places listing which in turn will give you great results for local search marketing.
Google Places is a very much overlooked tool for local businesses to get their brand out there and be found by people in your neighbourhood.
To add insult to injury, most business owners only put the necessary minimum details into their listing, while it is better than nothing, they really need to add as much information into this account to give you every advantage over your competition. Click the following link for more info on Google Places.

If you would like to get the edge over your competition then get in contact with DKG Creative by either calling them on 0409 290 989 or clicking the following link to learn more about search marketing.

3 Minute Lesson:
Why You Need To Know About Search Engine Optimisation

SEO servicesIt’s Time to Stop Hiding. You need to find out exactly what search engine optimisation (SEO) is and why it is so important for your company.

As soon as some business owners hear the term Search Engine Optimisation their eyes glaze over and the shutters come down.  They are just not interested. These tend to be the business owners who dismiss the Internet and try to ignore it, fooling themselves into thinking that it isn’t really happening.

On the other hand, there are some business owners who either find the internet too confusing or simply don’t think they have the time to learn how to promote their website online.

If you fall into the latter category, then we invite you to take a few minutes over a cup of coffee to find out what SEO is and how your business will benefit by attracting more customers.

What is Search Engine Optimisation (SEO)?

SEO is simply the process of optimising your website so that it ranks well on search engine result pages such as Google, Yahoo and Bing. Enabling people searching for products or services that you provide to find you and buy from you.

So, let’s apply this information to your website:

Why Does My Site Need SEO?

You want your website to be found on the search engines by people looking for your products or services.  The fact is there may be thousands of websites out there all offering the same or similar products or services.  You want your site to stand out and be ranked above all of the other sites and pages so that the person searching online can find you.  The way you achieve this is by making your page or site relevant to what people are looking for.

When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results listings on search engines.

There are literally billions of different websites that are relevant to the search query, but really, if your website doesn’t appear in the first 10 pages (or first 100 results), it’s virtually invisible to the world. Ideally you need to be on page one…or at worst, page 2. If not you will never be found because visitors very rarely go beyond page 2.

Why Can’t The Search Engines Find My Website Without SEO?

Search engines like Google, Yahoo and Bing are very sophisticated but they still need help.

The developers are constantly working on and improving the technology behind the search engines so that they can crawl round your web site more deeply in order to give better results to the people using their search sites. However, there is a limit to how search engines can operate.

As a result the search engines reward the web sites that help them out with good SEO by promoting their sites above the ones that make things more difficult for their technology by not optimising their sites. This means that with the right SEO, you can attract thousands more visitors to your site, resulting in more sales, whereas the sites that don’t bother are hidden and buried deep in the results making it much, much harder to be found.

As the amount of sites increase on a daily basis, the internet is becoming even more competitive. The companies who perform SEO have the distinct advantage by being able to attract more visitors and customers.

Can I Do SEO myself?

The world of Search Engine Optimisation is very complex, but as we have hopefully just proven in the information in this short article, most people can easily understand the basics. Even a small amount of knowledge like you have gained today can make a big difference.

To be honest, there is a lot of information about putting SEO strategies into place available for free on the Internet. By applying some of the tips, you can make a difference to your search ranking.

It all depends on how much time you can commit to SEO on top of running your business. You also need a willingness to learn and have to have a basic understanding of how your website works.

You may decide, like many other companies that it is best to hire an expert to effectively handle your SEO instead while you concentrate on doing what you do best and running your company.

Whichever option you choose, the important thing is to do something….and to do it soon.

For a quick test to impress how urgently you need to take action, do a search online for your business. Don’t just do a search for your name, but type in the same words and phrases that potential customers might use if they were to look for products or services that you provide.

If you don’t appear on the first two pages then you desperately need to start thinking about SEO either by implementing some SEO strategies yourself or by using a professional company like ours. Give us a call on 0409 290 989 or email us today to find out how we can make sure that your site is seen by everybody who looks for products and services that you provide, so that they buy from you and not your competitors.

Click the following link to learn more about DKG Creative’s SEO Services

Choose the Right Local Search Marketing Company for Your Business, Then Get The Most From Them

Transforming your business into an online giant is not particularly hard. In fact there are literally thousands of companies out there to help you set up the perfect search marketing campaign. Unfortunately that is part of the problem. It can be daunting and confusing to try and find the right SEO company to work with and one you can trust to give you the results you are looking for.  

It is very disheartening to see small companies trying to make their mark online, only to throw their hands in the air and give up because the whole prospect of getting started and choosing the right company is too confusing.

But having an online presence is so important for your business, so here are some tips that will help you to find YOUR ethical, hardworking and successful Search Marketing partner.

Be Wary Of SEO Companies Promising Quick Results

SEO is a slow but very worthwhile process. (Search Engine Optimisation….it helps you get found in the search engines) Although we have seen certain websites go from page 20 to page one in just a few weeks this is very much the exception and not the rule.

Any company that promises you very quick results is either being dishonest or will participate in potentially damaging practices that will very likely get your website lowered or completely removed from key search engine rankings altogether. No company can ever tell you exactly when your site will feature prominently in the search engines as it depends on your business and the relative competition within it. However, the right company will do all the groundwork and hard work required to give you a solid and prominent ranking.  The results you will receive because of all of the extra traffic and customers will make it all worthwhile and highlight strong, well planned SEO services.  

Focus On Small and Mid-Size Search Marketing Companies

Larger SEO companies may look incredibly impressive, but working with a smaller SEO company means that you are more likely to work directly with the experienced SEO strategist who is customising your SEO campaign around your specific needs and goals. It is reassuring to have the personal touch from a smaller independent company who really cares about your business and with whom you can build a rock solid business relationship.

Link Building Quality Is Better Than Link Building Quantity

Links pointing back to your website are very important and search engines like Google decide how important your website is by determining the number of quality back links you have. There are numerous companies out there that will offer to get you a HUGE number of links for a very, very low price. This means that they are essentially going to put links to your site on websites that are of low or no value to search engines. These sorts of links could end up hurting your website rather than help you.

The emphasis for link building should always be the quality of the back links. A good rule of thumb is if you do not find the website interesting or relevant to your business, neither will the search engines.  It will not be worth your money using companies who use dubious linking methods and will only damage your business.

Beware Of the Sales Rep

A sales representative that works for a large SEO company doesn’t actually do the SEO themselves. They are paid a commission and will say or promise just about anything to get your business. That is their job – to get new clients. You always want to be able to speak to the person responsible for working on your website search engine results so that you can tell them exactly what you want to achieve and how they can personally help you.

Go With Your Instinct

If you get the gut feeling that the first local SEO company that you meet with seems the perfect fit and totally “gets” you, your business and what you want to achieve then go with your instincts. Don’t feel that you have to drag three or four more companies through the pitch just because you feel that you are “supposed” to shop around. By doing that, you will only delay the process of getting your website found online and lose even more potential sales. In a lot of cases, business owners get so daunted by the whole thing, they end up not choosing anybody and then they are back to square one again.

Be Willing To Make Changes

Let your local SEO company do their job. If you aren’t willing to take their SEO and search marketing recommendations and adopt them, why bother hiring them in the first place? Remember that they are working for you, not against you. Their aim is make your website and online web presence as visible as possible and drive a flood of new customers to your site.

Respect the SEO Company and Its Employees

The key to a successful and profitable relationship with between you and the SEO Company is mutual trust and respect. If both parties have that then you will reap huge rewards as they will do a terrific job for you.

Don’t Expect Upfront Work Before You Are A Client

You don’t work for free and neither do local SEO companies. By all means ask as many questions as you want about their process and what kind of results they propose to bring to your business.  You need to know that you have chosen the right search marketing company to help your business but you can’t expect a full SEO campaign to be created before your hire them.

Beware of “Yes” Men Who Take Your Money But Who Do Nothing

There are plenty of “yes” men companies out there who will say whatever it takes to get your money and then run off with it and not do any work. Your SEO Company should stay in constant communication with you, report the progress they have made and what kind of results you should soon be expecting. Don’t trust companies who trick you into a monthly fee then fob you off whenever you try to ask them what they have done during that month.

Those guidelines will help you to make a more informed choice and help you to choose a search marketing company you have confidence in to understand your business and do an effective job of promoting your website.

We are experts in our field and of course we would love you to choose us as we have the skills, knowledge and expertise to help you. So please give us a call first and let us show what we can do for your business.

Marketing Style SEO

Welcome my friends, thank you for coming to read this new article. My name is Martin Ware, and I love to teach SEO and Internet Marketing. I have now been in the industry for over six years, and I am ready to share my knowledge.

 

Life isn’t always so easy, especially when it comes down to working online, because the Internet is always ever changing. So, how do we get around this? Well, I am sorry, as I don’t really have an answer, but I do have a solution which has been working for me quite well.

 

What is that you ask? Guess what, it’s not exactly what you think. People tend to follow what the search engines are doing and what everyone else is doing, but I don’t believe that this is actually the right way. The reason being, it is because, it can be very unnatural.

 

Yes, my way is very different, I like to follow a marketing trend, by following exactly what people like and am doing. For example the website Pinterest, here everyone is sharing what they love and enjoy!

They do this by pinning their favourite photos on a board. This board is a virtual keyboard, much like you would have on the wall in your house, where you would place all your photos. Once the board is created you then share your board and photos with other people online. Other members inside the website will place these photographs on their own pin boards, they will also like the photo and share it.

 

By looking around inside the website, we can then see which photos are being shared and re-pinned the most. What does this mean? It means that we have a way, to watch what the people want, enjoy, and like.

 

How about the seo benefits? It means that we can find ways to create content that the people enjoy, like and want to share with others. We place links in this content and hopefully, the content is shared virally.

You can use this exact system in many social websites, you just need to look for what is being shared and focused on, talked about, and liked the most.

 

If you can’t find anything like this for your niche, then start asking questions inside groups such as Facebook and forums. Here inside these platforms, you just need to start asking simple basic questions, about their problems they are having in their niche. Then try and find solutions to their problems, once you do this you will become regarded as the expert in your niche. You can also use their questions to turn into, books, articles, videos, blog posts, and more.

 

I hope you enjoy this article, and benefited from it? Please feel free to share it with others online, in your favourite social platforms.

 

To your success
Martin Ware

Blitzbiz Leads Website Design Gold Coast