There’s not one single answer to this question. A website design is quoted based on the needs of each individual project. Every website is unique and requires different components; we design and develop custom websites specifically for your small business. We’ll ask a lot of questions, assess your needs, and give you a quote based on that assessment. Most of our sites run in the $3,000 – $5,000 range, but can be more or less depending on needs.
On average, we shoot for a six to eight week turnaround, but the pace of any project is set by each client. How much input you can provide during the initial stages, your availability with feedback, how soon the content is ready – all this affects the speed of completion. The functionality needs may also play a role – more complex sites will take more time to develop.
Yes. WordPress is a great content management system that now powers more than 30% of the web. Its huge market share is due to it’s flexibility and ease of use. Don’t worry, we’ll teach you how to manage it and help you along the way.
We can! We provide on-going support for many of our clients. Check out our VIP Maintenance Plan.
Absolutely! Having a mobile-friendly website is more important than ever! We work hard to ensure your website looks great on a variety of devices.
A lot! Your input and feedback is crucial to this process. We’ll start with a lot of questions about your needs, your likes, your wants and work with you to develop just the right look and functionality.
Usually that is you. You are the expert on your business, so it’s usually best if it comes from you. If you need help, we can recommend copywriters who can help clean up or write original content for you at an additional cost.
Hosting is super important! When it comes to hosting, you get what you pay for. We have 3 hosting plans that cater for all stages your web business is at. MOST clients fit into our entry level hosting without any issues.
A custom website can be a big investment but your website is an integral part of your business, in some cases it is your only selling point (as not all small businesses have a shop/office and only operate from home). Your most important selling/lead generation asset in your business requires a financial commitment, but we try to make it easier by spreading your website cost over 12 months.
We are only an email away! We’re here to help you as much or as little as you need, and we won’t disappear once the site is launched. We’ve been doing this for 20 plus years, so we aren’t going anywhere anytime soon.
The web presence of a business is the complete digital footprint of a business found on the Internet. While the website and the written, video and graphical content it contains is the cornerstone of a company’s web presence, there are quite a few other digital locations where a business might have a presence. These include, but are not limited to:
- Links to pages and content on the company’s website from other places on the Internet.
- Social media properties such as a Facebook Page, Twitter account, LinkedIn account (business and personal), company blog, Google +1 account.
- Mentions of a business or website in social media – posts, links, tweets, +1’s, likes, etc.
- Video content created and posted on video sharing sites such as YouTube.
- Local business pages such as Google + Local;
- Listings in business directories like Bing, Yahoo, Yelp, Merchant Circle, YellowPages.com, Whitepages, CitySearch and others.
- Email communications with customers and prospects.
- Press Releases to news and media outlets.
- Content a business has created and shared on other websites.
Definitions of SEO can vary but many of the core concepts are consistent. According to Wikipedia:
“Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.”
“As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”
Building a growing web presence will your business help reach more new customers and prospects while increasing contact with existing customers. Your competitors are growing their web presence, so if you aren’t growing yours then you are falling behind.
People search the web for a business, product or service in different ways. Some people use familiar search engines (Google, Bing, Yahoo). Some people will utilise social media such as Facebook, twitter and LinkedIn. Other people may use business directory services like Yelp, CitySearch or FourSquare. There are numerous additional ways Internet users find businesses and these methods continue to evolve at a rapid rate. The more places your business has a presence, the more likely your business will be found.
A growing web presence also helps develops trust and authority for customers and prospects. The more places people see you the bigger and more familiar you are in their minds. In addition, a broader web presence will also frequently enhance search engine rankings for many of the same reasons.
Search engine optimisation is an essential component of a business’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Yellow Pages, having a web presence has become increasingly important if not vital.
Reasons for developing and implementing a clear SEO and web presence strategy include:
- To optimise your web presence and visibility.
- To build better branding and positioning for your business, products and services.
- To increase the online credibility and trust for your business.
- To identify a business’ most effective keywords.
- To rank higher in the search engines.
- To increase traffic from potential customers.
- To increase the number of repeat visitors and customers.
- To Grow Your Business – $$$
The goals, project scope and budget for search engine optimisation and growing a web presence can vary significantly for different businesses. However, the need and importance for having an optimised web presence will only grow over time. At the end of the day, if your customers and potential customers are not finding you on the Internet they are finding your competitors.
Keywords and keyword phrases are a central element of search engine optimisation. In its most basic definition a keyword or keyword phrase is the text a web user types into a search box to find relevant information or content. Phrased another way, keywords are descriptions of the information people are searching for and can bring targeted traffic to your website.
Choosing the best keywords for your website and SEO optimisation is very important for getting targeted traffic to your website with the greatest chance of converting them to customers and repeat visitors. Effective use of keywords is essential for ranking well and being found on the Internet. Keyword research is focused on locating the optimal keyword phrases for drawing targeted traffic to a website.
Keyword research can frequently be dry and very detailed oriented. To do it well it requires special software tools and experience. However, this type of research and the information it provides is the cornerstone of any successful SEO effort. Many people also consider the optimal use of keyword phrases to be essential for creating and maintaining a successful website as keywords will appear in the website’s page content, in the off-page meta data and frequently in page titles and descriptions.
Moz is a well-known and well-respected website for SEO information, tools and services. Part of their perspective on Keywords includes:
“It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.”
“It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated.”
There are quite a few different ideas and opinions on defining the term “social media.” However, there are two aspects that are consistent: it involves sharing information, and it is continually evolving. The most commonly recognised social media platforms include Facebook, Twitter, LinkedIn, and Google Plus. A broader definition of social media would also include social sharing sites such as YouTube, Vimeo, Flickr, Pinterest and Instagram. The number, scope and size of social sites continues to grow at a rapid rate.
According to some digital and social marketing strategists, “Social media is a collection of online platforms and tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, facilitating conversations and interactions online between groups of people.
- Social Media is the platform/tools.
- Social Networking is the act of connecting on social media platforms.
- Social Media Marketing is how businesses join the conversation in an authentic and transparent way to build relationships.”
Wikipedia states, “Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
The Web is a dynamic place and the search engine results pages (SERPs) can change on a frequent basis. This can be frustrating to website owners as one day they may rank number 2 for an important keyword phrase and two days later they may rank number 5.
There are a number of factors that affect the rankings for a given web page and a given keyword on any given day. These can include:
- New sites, web pages and content are discovered by the search engines on a daily basis and may jump ahead of existing pages in the rankings.
- Older sites, web pages and content can be taken offline (removed from the web), or decrease in relevancy due to content that is unchanged or seldom visited over a long period.
- Older sites and web pages are upgraded or enhanced (SEO) to make their content more attractive to visitors and to the search engines.
- The search engines can change how they evaluate websites, web pages, content and links, which can result in the rank of a given page for a given keyword falling or rising without any changes by the website owner.
While these changes can be disconcerting to a website owner or business, they should be taken in context. By having a broader web presence that is not solely dependent on the rank of a given keyword in the search engines results pages a business lessens its dependency on any single source of web traffic. Diversity is important.
The cost of our services will depend upon the needs of a client. We work with a wide range of businesses and the needs, requirements, desired results and budget can vary. A few of the parameters that are evaluated as part of a business engagement include:
- How large is your website?
- How competitive is your business niche or market?
- Where do you currently rank for your most important keywords and where do you want to rank?
- How many keywords would you like to target?
- What is your existing web presence?
- What is the commitment level?
- How active has your business been in social media? Email marketing? Content creation? Video marketing?
One of the top 100 advertising more of marketing agencies knows what into an means to be the best